The controller and processor of Personal Data in the context of the Website and when performing services and selling products is, unless explicitly described otherwise, the sole proprietorship Seed and Essentials, trading under the name Seed and Essentials. This also includes third parties hired by Seed and Essentials.
3. Personal data
Below is an overview of which personal data we may collect from you in which individual situation.
Information provided directly
If you buy products from Seed and Essentials, we always ask for the following information from you: first name, last name, postal and billing address, payment details, telephone number and e-mail address. If the recipient is not the sender, we ask for the address of the recipient’s name, address, place of residence and telephone number. If you contact us online or offline, we may collect the following information from you such as first name, last name, postal address, telephone number and e-mail address.
Special and criminal personal data
Seed and Essentials does not process special or criminal personal data and does not intend to provide Services or to collect data about persons under the age of 16, unless permission has been obtained from parents or guardians. However, Seed and Essentials cannot check whether a Visitor is older than 16 years and therefore advises parents to be involved in the (online) activities of their children in order to prevent data about children from being processed without parental consent. If you are convinced that Seed and Essentials has collected personal information about a minor without this permission, please contact us at email@example.com and Seed and Essentials will delete this information.
Information collected automatically
When visiting the Website of or online communication with Seed and Essentials and its affiliates, various technologies may be used that automatically or passively collect information about your online activities. This information can be collected in the following ways:
When you visit the Website, personal data about you may be collected. This includes information such as your Internet Protocol (IP) address, your login details, the type of (mobile) device you are using, the operating system and browser type of your device, the settings for time zone and location, language, a unique identifier for your device, the address of a referring website, the path you take through our Website and other information about your session on our Website.
Receive information from third parties
Seed and Essentials may collect information about you from other companies and organizations, including social media. We may collect information that is publicly available. For example, we may collect public information about you when you interact with us through social media. By collecting additional information about you, we can correct inaccurate information and provide you with appropriate advice.
Anonymised and aggregated information does not identify a specific person and cannot therefore be traced back to a person. Seed and Essentials uses such information for, among other things, insight into website visits and data analysis.
4. Basis for data processing
According to the GDPR, any processing of personal data must be based on one of the legal grounds of justification. Seed and Essentials processes your data on the basis of the following justifications:
This permission is obtained through requests by e-mail or other social media, orders via the Website and by registering for the newsletter. If third parties process your data on behalf of Seed and Essentials (“sub-processors”), your explicit permission will be requested in writing and prior to this processing. If you have given permission for the processing of your personal data, you can withdraw it at any time by emailing firstname.lastname@example.org. The processing of personal data before the moment of withdrawal remains lawful on the basis of previously given consent.
Seed and Essentials may have a legitimate interest in processing your personal data, for example for marketing purposes but also to advise potential customers. The importance can therefore differ per data processing. Seed and Essentials always weighs its own interests against the interests of the person (s) involved.
Execution of the agreement
In the context of the implementation of the agreement between Seed and Essentials and its customers, it is necessary to process personal data in order to prepare and send your order.
5. Purposes of data processing
Seed and Essentials processes personal data for practical reasons such as executing the agreement and communicating with its customers in the broadest sense, processing payments (Mollie), sending the order placed by the Customer (DPD, where no customer data is stored), the keeping its company in good (legal) standing and keeping its administration and invoicing up to date (Mollie). Processing also ensures optimal use of the Website and is based on commercial considerations such as marketing purposes and gaining insight into (unique) visitor numbers and other statistics. Seed and Essentials also processes Personal Data to contact customers and other suppliers, to instruct suppliers and / or to be able to respond to a question / request. For managing and optimizing (monitoring, posting messages and responding to reactions) of social media accounts as well as placing advertisements, for insight into website visitors and search behavior, in order to optimize the website.
Seed and Essentials sends newsletters (Mailchimp) to its customers and persons who have registered for this. Name and e-mail address are hereby processed. It is possible to unsubscribe at any time. Once unsubscribed, said data will be deleted immediately.
It is possible to create an account on the Website. To this end, the information provided by the Customer such as name, address, e-mail address, telephone number is linked to an account. In the account, the Customer can view his / her order history and the information provided and also place new orders. After closing the account, this data will be deleted immediately.
- developing and improving new products and services;
- assessing the effectiveness of our sales, marketing and advertising;
- in the event of a security or product problem, reporting it to the relevant authorities;
- comply with and report on applicable law; comply with legal obligations and our policies;
- to institute or defend a legal claim.
6. Storage Your personal data will no longer be stored on our mail servers and in the back-end of our Website (WordPress, WooCommerce) than is necessary to achieve the goals described above. Seed and Essentials can keep your personal data longer on the basis of a (legal) obligation and taking into account any limitation periods. Your Personal Data will be stored by Seed and Essentials for a minimum of two years and a maximum of seven years.
- Data such as first and last name, address and e-mail address are used for administrative and financial purposes. This data is kept for seven years as Seed and Essentials is legally obliged to keep this data for seven years for the tax authorities. This also applies to e-mail addresses and the content of e-mails.
- For commercial interest, Seed and Essentials uses data such as your (company) name, first and last name and e-mail address for direct marketing.
7. Processing of Personal Data by third parties
Your Personal Data will be provided to third parties in certain cases. Social media are listed below, for example. Your personal data may be shared by Seed and Essentials with suppliers who provide services to us, such as business, professional or technical support functions. Include payment processors, hosting parties, suppliers supporting Seed and Essentials with information technology services, marketing and analysis services. Your personal information may also be shared with our partners or other third parties in connection with marketing, promotional and other offers, as well as product information. Seed and Essentials has entered into a processor agreement with these parties or will do so in the event of new parties and in that case does not allow these suppliers to process personal data for any other purpose than the provision of services on behalf of Seed and Essentials. Other information will not be provided to third parties, unless mandatory provisions in laws and regulations make this necessary. Personal data collected about you may be shared with the categories of recipients listed below.
Analysis and tracking tools
8. Transfer to third countries
It may be necessary for Seed and Essentials to pass on your Personal Data to countries outside the European Union (hereinafter: EU). This is the case, for example, if Seed and Essentials engages the help of companies located in a country outside the EU to provide its Services or to support its Services. These countries do not always have an adequate level of protection as in the EU. Passing on your Personal Data to such companies in the context of performing Services is only possible with your explicit consent.
9. Your rights
You have the right at all times to file a complaint or objection about the way in which Seed and Essentials processes your Personal Data or to inspection, oblivion, rectification, addition, data portability, limitation of the processing or deletion of your Personal Data. This can be done in writing or by emailing the email address email@example.com. We will ask you to provide us with specific information so that we can confirm your identity. This is a security measure to ensure that your personal information is not passed on to anyone who has no right to receive it. Below you can read what the aforementioned rights entail.
You have the right to inspect your personal data at any time. The right of access only concerns access to your own data. You can request access to your personal information at any time, including a copy of the personal data that Seed and Essentials has processed or is still processing about you. It may be that your data has since been deleted, made anonymous or is no longer available due to legislation and regulations. In that case, Seed and Essentials will immediately inform you why.
If there is no longer a legal basis for the keeping of your personal data by Seed and Essentials, you can submit a request for the deletion of your personal data. You also have the right to ask Seed and Essentials to delete or remove data from you when you have successfully exercised your right to object to processing, when you are under the age of 16 and the personal data has been collected via our Website, when Seed and Essentials may have processed your data unlawfully or when we have to erase your personal data to comply with laws and regulations. It is also possible to delete your data if you withdraw your previously given consent. Please note that for specific legal reasons we may not always be able to (fully) comply with your erasure request. Where applicable, we will notify you at the time of your request.
Rectification and addition
If you believe that the personal data that Seed and Essentials has about you is incorrect or incomplete, you can submit a request to adjust it. Seed and Essentials will make reasonable efforts to adjust this where necessary and possible.
You have the right to request Seed and Essentials to transfer the personal data we have about you to yourself or to a third party providing the same type of service. Seed and Essentials will provide this data structured and machine-readable. The portability only applies to automated data for which we have received your consent in the past or that has been processed under an agreement between Seed and Essentials and you.
In certain circumstances, you may be entitled to object to Seed and Essentials processing information about you. If you believe your rights and freedoms are at stake when Seed and Essentials processes your data on the basis of a legitimate ground for the processing or when the processing is related to a legal claim. An assessment will then be made of the importance of Seed and Essentials and you as a data subject in order to assess whether the data processing should be discontinued.
Seed and Essentials takes appropriate technical and organizational measures to secure obtained Personal Data. Seed and Essentials uses equipment and software to continuously secure its systems and the Website with anti-virus software that complies with the current state of the art. The online programs that Seed and Essentials uses are all provided with passwords that are regularly changed. The plug-ins used for the Website are always up to date. A backup is also made regularly.
11. Complaint Dutch Data Protection Authority
If you have a complaint about the use of your Personal Data, you can contact the Dutch Data Protection Authority by giving a tip via the form available for this purpose on the website of the Dutch Data Protection Authority.