Privacy & Cookie Policy

This document is the Privacy and Cookie Policy of Seed and Essentials. This policy applies to the on- and offline processing of your Personal Data and the Cookies used on the Seed and Essentials Website. This document applies to all activities of Seed and Essentials unless explicitly agreed or stated otherwise in writing. Seed and Essentials respects the privacy of its Customers and the Visitors of the Website. Seed and Essentials practices care and accuracy when processing your Personal Data and processes the Personal Data in accordance with the General Data Protection Regulation (hereinafter GDPR). Below you can read, among other things, which Personal Data Seed and Essentials processes, on what basis and for what purpose. You can read more about how Seed and Essentials handles your Personal Data.


1.Data subject 

An identified or identifiable natural person who is a Visitor of the Website or a Customer of Seed and Essentials.

2. Visitor

A registered or unregistered user of the Website.

3. Customer

The natural person or legal person who purchases a product or service from Seed and Essentials.

4. Personal data

Any information about an identified or identifiable natural person.

5. Website

Seed and Essentials website, < and any current and future variant (s) thereof.


The controller and processor of Personal Data in the context of the Website and when performing services and selling products is, unless explicitly described otherwise, the sole proprietorship Seed and Essentials, trading under the name Seed and Essentials. This also includes third parties hired by Seed and Essentials.

2. Applicability

This Privacy Policy applies to all personal data of natural persons (hereinafter Data Subjects) that Seed and Essentials processes in the event of online or offline contact, in any way, with Seed and Essentials. This also includes information collected through your visit to or purchase on the Website (hereinafter Seed and Essentials products). In the event that our Website contains a link to the website of third parties and you choose to visit this Website, we encourage you to read the Privacy Policy of that third party. Seed and Essentials is not responsible for the content of these third-party Websites or the applicable Privacy Policy.

3. Personal data

Below is an overview of which personal data we may collect from you in which individual situation.

Information provided directly

If you buy products from Seed and Essentials, we always ask for the following information from you: first name, last name, postal and billing address, payment details, telephone number and e-mail address. If the recipient is not the sender, we ask for the address of the recipient's name, address, place of residence and telephone number. If you contact us online or offline, we may collect the following information from you such as first name, last name, postal address, telephone number and e-mail address.

Special and criminal personal data

Seed and Essentials does not process special or criminal personal data and does not intend to provide Services or to collect data about persons under the age of 16, unless permission has been obtained from parents or guardians. However, Seed and Essentials cannot check whether a Visitor is older than 16 years and therefore advises parents to be involved in the (online) activities of their children in order to prevent data about children from being processed without parental consent. If you are convinced that Seed and Essentials has collected personal information about a minor without this permission, please contact us at and Seed and Essentials will delete this information.

Information collected automatically

When visiting the Website of or online communication with Seed and Essentials and its affiliates, various technologies may be used that automatically or passively collect information about your online activities. This information can be collected in the following ways:


Technologies such as cookies, web beacons and mobile device identifiers are active on the Seed and Essentials website to collect information about the use of our Website. For more information, including the types of cookies on the Seed and Essentials Website and how to manage cookies, please refer to the Seed and Essentials Cookie Policy.

Technical data

When you visit the Website, personal data about you may be collected. This includes information such as your Internet Protocol (IP) address, your login details, the type of (mobile) device you are using, the operating system and browser type of your device, the settings for time zone and location, language, a unique identifier for your device, the address of a referring website, the path you take through our Website and other information about your session on our Website.

Receive information from third parties

Seed and Essentials may collect information about you from other companies and organizations, including social media. We may collect information that is publicly available. For example, we may collect public information about you when you interact with us through social media. By collecting additional information about you, we can correct inaccurate information and provide you with appropriate advice.

Aggregated Information

Anonymised and aggregated information does not identify a specific person and cannot therefore be traced back to a person. Seed and Essentials uses such information for, among other things, insight into website visits and data analysis.


4. Basis for data processing

According to the GDPR, any processing of personal data must be based on one of the legal grounds of justification. Seed and Essentials processes your data on the basis of the following justifications:


This permission is obtained through requests by e-mail or other social media, orders via the Website and by registering for the newsletter. If third parties process your data on behalf of Seed and Essentials ("sub-processors"), your explicit permission will be requested in writing and prior to this processing. If you have given permission for the processing of your personal data, you can withdraw it at any time by emailing The processing of personal data before the moment of withdrawal remains lawful on the basis of previously given consent.

Legitimate interest

Seed and Essentials may have a legitimate interest in processing your personal data, for example for marketing purposes but also to advise potential customers. The importance can therefore differ per data processing. Seed and Essentials always weighs its own interests against the interests of the person (s) involved.

Execution of the agreement

In the context of the implementation of the agreement between Seed and Essentials and its customers, it is necessary to process personal data in order to prepare and send your order.


5. Purposes of data processing

Seed and Essentials processes personal data for practical reasons such as executing the agreement and communicating with its customers in the broadest sense, processing payments (Mollie), sending the order placed by the Customer (DPD, where no customer data is stored), the keeping its company in good (legal) standing and keeping its administration and invoicing up to date (Mollie). Processing also ensures optimal use of the Website and is based on commercial considerations such as marketing purposes and gaining insight into (unique) visitor numbers and other statistics. Seed and Essentials also processes Personal Data to contact customers and other suppliers, to instruct suppliers and / or to be able to respond to a question / request. For managing and optimizing (monitoring, posting messages and responding to reactions) of social media accounts as well as placing advertisements, for insight into website visitors and search behavior, in order to optimize the website.



Seed and Essentials sends newsletters (Mailchimp) to its customers and persons who have registered for this. Name and e-mail address are hereby processed. It is possible to unsubscribe at any time. Once unsubscribed, said data will be deleted immediately.


It is possible to create an account on the Website. To this end, the information provided by the Customer such as name, address, e-mail address, telephone number is linked to an account. In the account, the Customer can view his / her order history and the information provided and also place new orders. After closing the account, this data will be deleted immediately.

Other interests

      • developing and improving new products and services;
      • assessing the effectiveness of our sales, marketing and advertising;
      • in the event of a security or product problem, reporting it to the relevant authorities;
      • comply with and report on applicable law; comply with legal obligations and our policies;
      • to institute or defend a legal claim.

6. Storage Your personal data will no longer be stored on our mail servers and in the back-end of our Website (Wordpress, WooCommerce) than is necessary to achieve the goals described above. Seed and Essentials can keep your personal data longer on the basis of a (legal) obligation and taking into account any limitation periods. Your Personal Data will be stored by Seed and Essentials for a minimum of two years and a maximum of seven years.

    • Data such as first and last name, address and e-mail address are used for administrative and financial purposes. This data is kept for seven years as Seed and Essentials is legally obliged to keep this data for seven years for the tax authorities. This also applies to e-mail addresses and the content of e-mails.
    • For commercial interest, Seed and Essentials uses data such as your (company) name, first and last name and e-mail address for direct marketing.

7. Processing of Personal Data by third parties

Your Personal Data will be provided to third parties in certain cases. Social media are listed below, for example. Your personal data may be shared by Seed and Essentials with suppliers who provide services to us, such as business, professional or technical support functions. Include payment processors, hosting parties, suppliers supporting Seed and Essentials with information technology services, marketing and analysis services. Your personal information may also be shared with our partners or other third parties in connection with marketing, promotional and other offers, as well as product information. Seed and Essentials has entered into a processor agreement with these parties or will do so in the event of new parties and in that case does not allow these suppliers to process personal data for any other purpose than the provision of services on behalf of Seed and Essentials. Other information will not be provided to third parties, unless mandatory provisions in laws and regulations make this necessary. Personal data collected about you may be shared with the categories of recipients listed below.

Analysis and tracking tools

Seed and Essentials uses third party analytics and tracking tools, such as Mailchimp, to track, segment and analyze usage of the Seed and Essentials services. Based on this, Seed and Essentials gains a better insight into visitor preferences on the basis of which the website and services can be improved. These tools may use technologies such as cookies, web beacons, pixel tags, log files, flash cookies and / or other technologies to collect and store non-personal information. Usage data about visits to the Seed and Essentials Website is collected at our request and shared with Seed and Essentials. Among other things, page usage is measured. Seed and Essentials does not have access or control over the use of these cookies or other tracking technologies by these third parties. Please refer to the Privacy Policy of these individual parties as stated in the Seed and Essentials Cookie Policy for information on cross-device tracking and disconnecting your devices.

Other cases

In certain other cases, Seed and Essentials may share your personal data with third parties.

    • Transfer of business Personal data is seen as a company asset. For this reason, it is possible that your personal data may possibly be shown (due diligence) or transferred in the event of a proposed or executed acquisition or any other variant thereof. This could include a sale, reorganization, merger, joint venture or takeover or liquidation of Seed and Essentials or part of its activities.
    • Legal Disclosures If Seed and Essentials believes that a legal obligation requires your personal data to be disclosed or to protect Seed and Essentials' own rights, property and safety of its employees and customers, it may disclose your personal data.
8. Transfer to third countries
It may be necessary for Seed and Essentials to pass on your Personal Data to countries outside the European Union (hereinafter: EU). This is the case, for example, if Seed and Essentials engages the help of companies located in a country outside the EU to provide its Services or to support its Services. These countries do not always have an adequate level of protection as in the EU. Passing on your Personal Data to such companies in the context of performing Services is only possible with your explicit consent.
Please note! Now that the Court of Justice of the EU has declared the EU-US privacy shield invalid in the Schrems II judgment, there is uncertainty about the practical consequences of this when using providers in the United States. This also applies to Seed and Essentials as we use Facebook and Instagram, among others. We investigate how we can comply with legislation and regulations with our business operations and also keep up with developments. As soon as the European Data Protection Board (EDPB) issues guidance with additional measures, this Privacy and Cookie Policy will be adjusted where necessary. For questions, please contact us at

9. Your rights

You have the right at all times to file a complaint or objection about the way in which Seed and Essentials processes your Personal Data or to inspection, oblivion, rectification, addition, data portability, limitation of the processing or deletion of your Personal Data. This can be done in writing or by emailing the email address We will ask you to provide us with specific information so that we can confirm your identity. This is a security measure to ensure that your personal information is not passed on to anyone who has no right to receive it. Below you can read what the aforementioned rights entail.


You have the right to inspect your personal data at any time. The right of access only concerns access to your own data. You can request access to your personal information at any time, including a copy of the personal data that Seed and Essentials has processed or is still processing about you. It may be that your data has since been deleted, made anonymous or is no longer available due to legislation and regulations. In that case, Seed and Essentials will immediately inform you why.


If there is no longer a legal basis for the keeping of your personal data by Seed and Essentials, you can submit a request for the deletion of your personal data. You also have the right to ask Seed and Essentials to delete or remove data from you when you have successfully exercised your right to object to processing, when you are under the age of 16 and the personal data has been collected via our Website, when Seed and Essentials may have processed your data unlawfully or when we have to erase your personal data to comply with laws and regulations. It is also possible to delete your data if you withdraw your previously given consent. Please note that for specific legal reasons we may not always be able to (fully) comply with your erasure request. Where applicable, we will notify you at the time of your request.

Rectification and addition

If you believe that the personal data that Seed and Essentials has about you is incorrect or incomplete, you can submit a request to adjust it. Seed and Essentials will make reasonable efforts to adjust this where necessary and possible.

Data portability

You have the right to request Seed and Essentials to transfer the personal data we have about you to yourself or to a third party providing the same type of service. Seed and Essentials will provide this data structured and machine-readable. The portability only applies to automated data for which we have received your consent in the past or that has been processed under an agreement between Seed and Essentials and you.


In certain circumstances, you may be entitled to object to Seed and Essentials processing information about you. If you believe your rights and freedoms are at stake when Seed and Essentials processes your data on the basis of a legitimate ground for the processing or when the processing is related to a legal claim. An assessment will then be made of the importance of Seed and Essentials and you as a data subject in order to assess whether the data processing should be discontinued.

10. Security

Seed and Essentials takes appropriate technical and organizational measures to secure obtained Personal Data. Seed and Essentials uses equipment and software to continuously secure its systems and the Website with anti-virus software that complies with the current state of the art. The online programs that Seed and Essentials uses are all provided with passwords that are regularly changed. The plug-ins used for the Website are always up to date. A backup is also made regularly.

11. Complaint Dutch Data Protection Authority

If you have a complaint about the use of your Personal Data, you can contact the Dutch Data Protection Authority by giving a tip via the form available for this purpose on the website of the Dutch Data Protection Authority.


When you visit our website for the first time, we show a cookie bar with an explanation about cookies. As soon as you click on "accept", you consent to us using all cookies and plug-ins as described in this cookie statement. You can disable the placing of cookies via your browser. You should take into account that our website may then no longer work optimally.  

1.What is a cookie and what are it used for?

Seed and Essentials uses scripts, web beacons and cookies on the Website. A script is a piece of program code that is used to make the Website function properly and make it interactive. This code is executed on our server or on your equipment. A web beacon (also pixel tag) is a small, invisible piece of text or image on a website that is used to map traffic on the Website. To do this, various information about you is stored using web beacons.

Cookies are small (text) files that are sent along with pages from this Website and are stored by your browser on the hard drive of your computer. The information stored therein can be sent back to our servers on a subsequent visit. Cookies are active on the entire Seed and Essentials website. From the moment they are placed on your computer, cookies have a specific period of validity. After this expiry, your browser will delete the cookies. In some cases, the validity period is the same as the browser session. In other cases, the cookies remain on your computer for longer so that they can be read when you visit our Website again. If Seed and Essentials uses these latter cookies, the collected Personal Data will be processed in accordance with the Privacy and Cookie Statement. For convenience, the term "cookies" will be used hereinafter to refer to the above files.


2. What type (s) of cookies does Seed and Essentials use?

There are a number of different types of cookies. For example functional, analytical, affiliate, session, tracking, social media cookies. Seed and Essentials uses the following types of cookies:


Technically necessary cookies (Functional cookies)

Cookies that are strictly necessary for the Seed and Essentials Services to function and to make your visit to the Website easier by remembering your settings. Seed and Essentials uses these cookies to find out information about the number of (unique) Visitors. We may place these cookies without your consent.


Tracking cookies

We use tracking cookies on the Website. The purpose of these cookies is to gain insight into the Visitor's website visits in order to adapt the content and advertisements to the Visitor's interests. The names and retention period used are as follows: tk_lr (1 year), tk_or (5 years), tk_r3d (2 days), tk_tc (session) and _mcid (1 day).


Analytical cookies

We use analytical cookies on the Website. The purpose of this is to gain insight into the Visitor's website visit and thus to adapt the content and advertisements to the Visitor's interests. The names used and associated retention periods are mailchimp_landing_site (27 days) and viewed_cookie_policy (1 year).


Social media cookies

Buttons are included on the Website to promote (“like”) or share (“share”) web pages on social networks such as Instagram. These buttons work using pieces of code coming from Instagram itself. Cookies are placed through this code. Seed and Essentials has no influence on this. Seed and Essentials advises to read the Privacy Statement of the relevant sites (which can change regularly) to find out what they do with your Personal Data obtained through cookies and how they process it. We also use Instagram Shopping, a tool where a tag in the photo on Instagram links directly to the article on our Website. You will find the Instagram Privacy Statement here.


3. Adjust cookie settings

Through your browser settings you can refuse the use of cookies by the websites of Seed and Essentials and / or third parties. You can also delete placed cookies or ensure that you first receive a warning before cookies are placed on your browser and / or computer via these settings. You will need to adjust the settings individually for each browser and computer you use. The method of adjusting the settings differs per browser. You can consult the help function of your browser. Also on various websites more explanation is given about cookies and the method of adjustment, see below under "more information". You can disable cookies from specific parties via Please note that the functionality and ease of use of the Website may decrease if you have adjusted the settings.


4. More information?

More information about cookie settings Chrome, Firefox, Internet Explorer, Safari (Desktop), Safari (Mobile), Opera, Opera Mobile and Android Browser.

Seed and Essentials may make changes to this Privacy and Cookie Policy in the future without prior permission if this proves necessary to be and remain compliant with laws and regulations or in the context of (expansion of) the Services offered by Seed and Essentials. It is advisable to consult the policy regularly. The most current version can be found on the Website.

After many years of feeling uncomfortable in my own skin, I finally decided to start my own skincare line

The products are for people who struggle with dry and dehydrated skin like me and are constantly looking for better products which actually work.

Linda's Story

My name is Linda Kwarteng Frimpong and I am the founder and owner of Seed & Essentials.

Born in Germany, moved to the Netherlands and originally from Ghana, Ashanti region.

From a young age my skin went from smooth to irritated, to dry and eventually eczema. I was very conscious of my skin condition and covered it up.

I remember going to the doctor with my mom, desperate, as we simply could not find the right products. Always expecting a new solution, but I already knew what
the doctor would tell my mom:

  • Diagnosis: certain skin types are known to be drier than others.
  • Prescription: petroleum jelly and hormonal creams.

Now I am a mother with 2 boys, and I find myself also expecting new solutions for their dry skin, but many years later the doctor had the same diagnosis and same prescription. This was my trigger and Seed & Essentials was founded.

Seed & Essentials profile

Company name: Seed & Essentials

One-liner: Simple Natural Skincare

Difference with other brands: No secret ingredients, focusses on multiple skin layers, targets the root cause
and symptoms of dry and dehydrated skin.

Result of founder: Now, I can finally embrace and cherish my skin.